As it is now, only 3 – 6% of our fans see our posts. And that’s an average. It could be more, but it could also be less.
As if that isn’t bad enough, Facebook is going to start limiting our posts even more. In less than a month, they will be punishing us for posts they deem as “too promotional”.
So… What are the new rules?
One – Your post needs to include some valuable content, and not just push a product.
Don’t – “Need a new desk for your office? Click this link and buy one now!”
Do – “We recently hired a world-renowned furniture designer to create the most innovative and efficient office desk ever built. Countless hours were dedicated to providing you with the organizational opportunities and functionality that have been missing in the design of the average office desk. We would love to offer you a great price on this great product!”
Two – Promotions and contests need some real content included in the post.
Facebook hasn’t been very clear regarding the guidelines they will follow for limiting these posts. It’s possible that they are referring to contests that you are promoting for others. These are often brief posts that don’t provide much information about the company and simply list the contest rules.
If you are posting or sharing contest information, we would recommend including or adding some personal information to the text. Example: “I love Bob’s Red Mill’s gluten free products. I have been buying them for several years now. I’m really excited about the baking contest they are having, and I’m planning on entering my brownie recipe. I wanted to share this with all my Facebook friends so you have a chance to enter, too!”
Three – Don’t plagiarize your own ad.
It’s never a good idea to copy and paste content, even if it belongs to you. Google will punish you for posting the same content on two blog sites, and now Facebook will punish you for duplicating the text from your ad into your post.
So… With all of these new restrictions, what are the benefits to using Facebook?
Facebook is a free open line of communication with your clients. It is social proof that you are available to them.
Being present on Facebook is also a great way to help your business rank in the search engines. Because Facebook is so popular, most businesses are easy to locate by typing in the name of a business and adding “Facebook” at the end of the name. Use Facebook to drive people to your website and encourage them to join your email list, if you have one.
Keep in mind, Facebook is still a free platform. Take a deep breath and try not to borrow trouble from tomorrow. Once the new rules are in force, we will help you sort out any issues and stay in touch with your clients!
by Cynthia McInvale
Social Media Manager